It is important to understand the impact predictive analytics has on the whole organisation.

• Ask questions like: does the projected return-on-investment (ROI) from predictive analytics in our call center justify the cost of having to change our processes in this area?

Asking this kind of question enables you to identify where you are most likely to win with predictive analytics and therefore where your time, money and resources should be invested.  OAL has developed a methodology called TotEM™ to help your organisation collaborate on predictive analytics projects.