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- Customer Acquisition - targeting right prospects most likely to respond
- Customer Attrition - predicting customer erosion to encourage loyalty
- Customer Churn - predicting customer defection to improve retention
- Customer Life Time Value - predicting the length and value of customer relationships
- Cross/Up Selling - predicting next best recommendation from past purchase behaviour
- Site Location - predicting revenue performance of new store locations
- Audience Share - predicting share of audience to improve advertising revenue
- Credit Risk - avoiding and managing bad debt
- Claims Risk - avoiding and managing false claims
- Trading Risk - exposing fraudulent dealing
- Market Research - customer insight from attitudinal and actual behavior
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