OAL's vision has been shaped by years of experience in analytics. As we have watched the industry grow we have seen the capability of predictive analytic components grow at a faster pace than organisations can implement and derive value from them. 

Software suppliers have also underestimated the organisational and cultural challenges involved in getting a predictive analytics project off the ground.

In response, OAL developed Total Enterprise Modelling™ - a road map that places as much emphasis on creating the right organisational environment in which to use predictive analytics, as it does on the enabling software.